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Research Team

Aventura Marina - A Serious Game to Promote Visitor's Engagement in a Science Museum Exhibition


Video presenting the project (Spanish)


Since 2017 (according to statistics from INEGI), there has been a decrease in visits to museums in Mexico; the main standard answer to why people have stopped visiting museums is due to a lack of education or culture,  dissemination of information, and interest or motivation.

Therefore, museums constantly search for ways to engage with their public and have found technology and educational games important allies to contribute to this purpose.

This project is part of a master project from the Master in Information and Communication Technology Management from the Autonomous University of Baja California (UABC). It aims to design, develop, and evaluate a serious game for the Caracol Museo de Ciencias, a science-oriented museum in Ensenada, Baja California, to promote engagement with the public in their new exhibition hall dedicated to the Sea. 

The serious game consists of completing short, interactive challenges related to the exhibition's content. Through an authoring tool, the museum staff can constantly update some aspects of the game to provide a different game experience on every new visit. 

This project has been presented at the following conferences: 8vo. Coloquio de posgrados Zona 1 de ANFECA, Encuentro Estatal de Jóvenes Investigadores en Baja California 2021 and the Eight Mexican Conference on Human-Computer Interaction (MexIHC 2021), both as a short paper and a graduate consortium paper. The results from a formative evaluation of Aventura Marina were published in an indexed journal. 

Impact and awards

Jessica won First Place in the 3M Libre competition at the local level—a competition where master and Ph.D. students describe their research work in less than three minutes. 

Aventura Marina won First Place in the 10th National Award for Projects for Obtaining a Bachelor's and Graduate Academic Degree from the National Association of Accounting and Administration Faculties and Schools (ANFECA) Zone 1 (10mo Premio Nacional de Proyectos Terminales para la Obtención de Licenciatura y Grado Académico de Posgrado de la Asociación Nacional de Facultades y Escuelas de Contaduría y Administración (ANFECA Zona 1).


MexIHC - Short Paper Presentation

Selected as one of the short papers to be presented at the Eighth Mexican Congress of Human-Computer Interaction (MexIHC 2021). December 1-3, 2021.

First place of the 3M Libre Competition

Awarded with the first place in the 3M Libre Competition (2021) that consists of presenting a research project under 3 minutes. [See the news in the faculty webpage].

Participation in the Graduate Consortium

During the Eighth Mexican Conference on Human-Computer Interaction (MexIHC 2021), where we received feedback  from experts in the area of Human-Computer Interaction.



Media coverage